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BBC NEWS | Technology | Web 2.0 'neglecting good design'

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Hype about Web 2.0 is making web firms neglect the basics of good design, web usability guru Jakob Nielsen has said.

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Hype about Web 2.0 is making web firms neglect the basics of good design, web usability guru Jakob Nielsen has said.

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Mr Nielsen also questioned championing teenage use of the web as a harbinger of what people will continue to do when they were older. Although people in their late 30s make very different use of the web to those in their teens, Mr Nielsen expects that when those teenagers grow up the time they spend online will diminish. "It's because they are 20 years old that they act differently to 40-year-olds," said Mr Nielsen.

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Mr Nielsen also questioned championing teenage use of the web as a harbinger of what people will continue to do when they were older.

Although people in their late 30s make very different use of the web to those in their teens, Mr Nielsen expects that when those teenagers grow up the time they spend online will diminish.

"It's because they are 20 years old that they act differently to 40-year-olds," said Mr Nielsen.

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He said sites peppered with personalisation tools were in danger of resembling the "glossy but useless" sites at the height of the dotcom boom.

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Sadly, said Mr Nielsen, the rush to embrace Web 2.0 technology meant that many firms were turning their back on the basics.

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There was a risk, he said, of a return to the dotcom boom days when many sites, such as Boo.com, looked great but were terrible to use.

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"The main criticism or problem is that I do not think these things are as useful as the primary things," he said.

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Web firms rushing to serve the small, committed minority might find they make a site far less useful to the vast majority who come to a site for a specific purpose.

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