NPR boosts online offerings, seeks larger audience
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Saved by 1 people (0 private), first by anonymouse user on 2008-09-30
- Oldude59 on 2008-09-30 - Tags npr , social , networking , tools
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NPR also plans to overhaul its Web site and expand the tools for sharing its programs elsewhere over the next few months. And it is working to increase the flexibility of its popular "podcasts," audio downloads that have tripled in usage over the past two years.
These digital initiatives are aimed at capturing and retaining audiences _ particularly younger people who aren't habitual radio listeners but who represent the future for fundraising at NPR's member stations.
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