12 Inspiring Stories of Successful Social Networkers
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Public Sticky notes
I delved into more than 80 stories of people who have effectively grown their social network either in great numbers or strategically within their industry. What follows are ten successful network growing techniques and the 12 inspiring stories of the people who made them happen.
Highlighted by hrheingold
Gary Unger, author of “How to Be a Creative Genius (in five minutes or less)”, began searching forum postings and Q&A on LinkedIn for ways he could help. Asking for nothing in return, he provided unique advice for many people such as Francisco Hurtado of Spain who publicly asked in LinkedIn’s Q&A forum, “How would you promote welding products?” Unger answered, “Build some structure like a really cool art piece at your facility using all your equipment and welding types. Take photos of the process. Put it in a brochure. Mail it out. Also, do a miniature one of that idea that can travel to trade shows.” Hurtado and many others have been so appreciative of Unger taking the initiative to offer such thoughtful advice that Unger has received many connection requests and recommendations to connect.
Highlighted by ftr00p
Julie Isaac is also an advice maven. When she joined Twitter (@WritingSpirit) she realized she needed to give people a reason to start following her, so she started tweeting daily creativity tips for writers. With more than 15,000 followers, many of whom retweet her advice every day, Isaac’s parlayed that popularity into a larger mailing list, an upcoming ebook, and a live weekly writing salon called #writechat (Sundays 12p -3p PST). For Isaac’s personal life, the Twitter interaction has resulted in an evolutionary leap. “Twitter hasn’t just helped me connect with other people, it’s helped me connect more deeply with myself. I’m not the same shy and quiet woman I was when I first tiptoed onto Twitter. I’m more confident. I’m more me,” Isaac said.
Highlighted by ftr00p
yWorkButterfly claims 2,000 members and 40,000+ page views a month with over 6 minutes per visit.
Highlighted by joerg_rech
One of my first experiences with this technique was when Andy Sernovitz, author of “Word of Mouth Marketing” sent me a luggage tag that had my business card laminated inside. I had met Sernovitz a few weeks earlier at an event and had handed him my card. I assumed he would just keep it. I didn’t expect him to send it back. On the other side of the luggage tag (the backside of my business card) was an ad for his book and some advice that explained what he just did: “Word of Mouth Tip #33: Do something special and surprising.
Highlighted by ftr00p
“Native American culture - among others - has a custom of giving to others on your birthday, instead of receiving,” explained Leigh Shulman. Continuing that custom, Shulman asked her blog readers, “How can I help?” She offered to help anyone in any way that didn’t cost money. And many readers took her up on it. One asked for help planning a beach vacation. A Spanish speaking person learning English wanted a writing assignment to improve her English. And one person just wanted Shulman to smile at everyone she saw. The net result has been more readers to her blog, new Twitter followers, and many new personal connections, which says Shulman is the main reason she engages in social networking.
Highlighted by ftr00p


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