5 Elements of a Successful Facebook Fan Page
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Saved by 49 people (0 private), first by anonymouse user on 2009-03-30
- A_d_smith86 on 2009-11-04 - Tags Facebook , branding , fan , media
- Avatarantella on 2009-11-03 - Tags facebook , socialMedia , marketing , analytics , metrics , facebookFanPages
- Terrygo on 2009-11-02 - Tags facebook , fanpages
- Sboyayan on 2009-10-30 - Tags fan , page , Facebook , socialmedia , media , socialnetworking
- Hskaufmann on 2009-10-03 - Tags facebook
Public Sticky notes
Key Takeaway: Connecting multiple social platforms and a hub from the brand website, can help funnel consumers throughout the network.
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Some pages are used as connection hubs, but others offer information pertinent to their consumers. They use the information as added value to have consumers create a connection with the brand.
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For brands that want fan pages to have added value (a reason for users to join the page, aside from brand loyalty), but don’t want to become a resource portal; offering contests and coupons specifically to Facebook users can entice consumers to join.
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Sometimes no matter what you do, your Facebook page won’t grow. This can simply be a side effect of Facebook’s demographic. There are just some brands that will not have a strong presence on Facebook.
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