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10 Most Common Misconceptions About User Experience Design

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It’s not uncommon to confuse “user experience” with “user interface” — after all it’s a big part of what users interact with while experiencing digital products and services. But the UI is just one piece of the puzzle.

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“Interface is a component of user experience, but there’s much more,”

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“I’ve had clients tell me not to worry about what their strategy is,” he says, “because why would a designer care about that? UX is more than just skin deep.”

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It is the process.

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we need to keep listening and iterating.

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“User experience design isn’t a checkbox,

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“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.”

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“It’s about how we live. It’s about everything we do; it surrounds us.”

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Like a painter uses paint to communicate concepts and emotions, user experience designers use technology to help people accomplish their goals. But the primary objective is to help people, not to make great technology.

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“User experience is any interaction with any product, any artifact, any system.”

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“People often think that [UX design] is a way to make products that suck into products that don’t suck by dedicating resources to the product’s design,” says Chris Fahey, founding partner and principal of Behavior. Making stuff easy and intuitive is far from our only goal. In order to get people to change their behavior, we need to create stuff they want to use, too.

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Making stuff easy and intuitive is far from our only goal. In order to get people to change their behavior, we need to create stuff they want to use, too.

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while usability is important, its focus on efficiency and effectiveness seems to blur the other important factors in UX, which include learnability and visceral and behavioral emotional responses to the products and services we use.” Not everything has to be dead simple if it can be easily learned, and it’s critical that the thing be appealing or people might never interact with it in the first place.

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“There are a set of business objectives that are needing to be met—and we’re designing to that, as well,” he explains. “We just can’t always do what is best for the users. We have to try to make sure that we are presenting an overall experience that can meet as many goals and needs as possible for the business and the users.”

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“There are a set of business objectives that are needing to be met—and we’re designing to that, as well,” he explains. “We just can’t always do what is best for the users. We have to try to make sure that we are presenting an overall experience that can meet as many goals and needs as possible for the business and the users.”

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As user experience designers we have to find the sweet spot between the user’s needs and the business goals, and furthermore ensure that the design is on brand

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As user experience designers we have to find the sweet spot between the user’s needs and the business goals, and furthermore ensure that the design is on brand.

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Every project requires a custom-tailored approach based on the business’s available resources, capabilities, timeline, and budget, and a whole slew of real-world constraints. But that doesn’t always mean that it needs to be costly or take forever.

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Just because we know how to conduct some cool and useful activities and you know your business really well doesn’t mean that this whole process is a breeze. And cutting corners on some important steps is a recipe for disaster.

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We don’t have a set of best practices that we can robotically implement, nor do we have all of the answers. Our greatest skill is that we know how to listen.

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We don’t have a set of best practices that we can robotically implement, nor do we have all of the answers. Our greatest skill is that we know how to listen. While we can help evangelize the most effective process within your organization, it’s ultimately up to all members of the business to make it a success.

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Malone highlights the fact that there are many different breeds of practitioners that fall within the user experience umbrella. “We, as an industry, have not done a good job of separating out specialties and roles with enough unique language so that clients and businesses get that they need to hire (on staff or consultant) different types of people at different points in a project lifecycle.”

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Different people specialize in different parts of the process. Some UX practitioners focus on a specific technique, like Indi Young and mental models, or a single challenge, like Luke Wroblewski and web forms, or a focused activity, like Steve Krug and usability testing. Just like you wouldn’t go to a cardiologist to heal your broken foot, don’t expect any professional in the realm of user experience to accomplish everything you need.

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he has found is that companies think “good experience design is an add-on, not a base requirement.”

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“The biggest misconception is that [companies] have a choice to invest in their user’s experience. To survive, they don’t.”

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