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FOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Retu...

Popularity Report

Total Popularity Score: 0
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Rank

Bookmark History

Saved by 49 people (-4 private), first by anonymouse user on 2009-01-07


Public Sticky notes

1. You have no user avatar

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…or your user avatar is neither a personalized photograph nor reflective of a brand.

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2. You list no location, no website, or no bio

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3. Your “website” listed is a MySpace profile

…or, far worse, an AngelFire “page.”

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4. You’re following over 1,000 users, have 20 followers, and no updates

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5. Your profile features any variation of “Internet expert”

…or “social media expert” and you have very few and/or insubstantial updates.

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6. Your updates clearly indicate that your Twitter activity is always, only, about pushing your own service/product

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7. Your following and my return follow result in a poorly-constructed auto-DM

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8. Your most recent updates make references to any need to achieve “more Twitter followers”

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9. Your Twitter stream indicates a propensity for consistent arguing

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10. You do not engage your Twitter followers

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Here I suppose I need to make a distinction between those Twitter users who use Twitter to broadcast their content, as opposed to everyone else; these broadcasters, in my experience, are generally the ones who are followed, not those who are following.

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The three tenets

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1. Present a cohesive personal brand, or, if presenting a brand is too much for you, simply present a cohesive sense of yourself

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2. Always be consistent in your use of Twitter, i.e., become known for the unique ways in which you use Twitter, and stick with what works for you

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3. Engage with your network.

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Interested in more Twitter resources? Check these out:

- “HOW TO: Build Community on Twitter”

- “HOW NOT TO: Build Your Twitter Community”

- “HOW TO: Win Friends and Twinfluence People”

- “The 10 Users You’ll Meet on Twitter”

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