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35+ Examples of Corporate Social Media in Action

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  • oz-educators

    OZ/NZ educators

    101 members,941 bookmarks

    A meeting point for southern hemisphere educators to share ideas and materials and to develop networks within our own hemisphere

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    Rufus Leonard

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Public Sticky notes

As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve.

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Blendtec is famous for its bevy of inexpensive “Will It Blend” videos posted on YouTube and shared by millions.

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Adobe maintains a list of interesting company related websites and conversations on the social bookmarking site Delicious.

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Best Western sponsors a blog,“On the Go with Amy,” where the author travels the country writing about her experiences.

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Coca-Cola Conversations is a blog written by company historian Phil Mooney that focuses on Coke collectibles.

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Dell leverages a variety of social media platforms for customer engagement, including an island in the virtual world of Second Life.

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H&R Block created a Facebook fan site to aggregate its social media activities, engage customers and offer tax advice/resources.

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HSBC built the HSBC Business Network to connect entrepreneurs using blogs, videos and forums.

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Wells-Fargo blogs target two audiences; one examines the company’s history and the other is for students interested in getting their finances in order.

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