comScore: Social Networks Still Growing Strong, Engagement Le...
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That's my newsfilter. It's bilingual, so some german entries will occur.
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Saved by 4 people (0 private), first by anonymouse user on 2008-02-12
- Benjamin on 2008-02-13 - Tags news , socialnetworks , statistics
- Plinan on 2008-02-12 - Tags no_tag
- Salynch on 2008-02-12 - Tags socialnetworking , attentiondefecitmeme
- Waytoblue on 2008-02-11 - Tags comscore , stats , socialnetworks , socialnetworking , facebook , myspace , statistics , community
Public Sticky notes
although the amount of time users spend on such sites is leveling off. For example, while MySpace is showing 11.6% year-to-year growth in unique visitors and Facebook is up 78.6%, the amount of time the average user spends on each site is down 10.4% and up just 1.1%, respectively.
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Further, the average time spent on Bebo is off 63.6%, though the US is only a small part of that social network’s user base.
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Looking closer at the engagement metrics, it’s notable that MySpace users still spend the most time on the site versus users of other social networks. In January, the average visitor spent 203.9 minutes on the site (a 13.7% month-to-month increase), while the average Facebook visitor was logged on for 172.1 minutes (a 1.6% month-to-month increase, but notably down from a high of 199.9 minutes per visitor in February ’07).
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* YouTube unique visitors more than doubled in the past year, to 61.3 million visitors in January. Page views were up 277%.
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