MySpace Developer Platform Launches; Levels the Playing Field...
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OpenSocial with MySpace Extensions: As noted in our prior coverage, the MySpace Developer Platform will be utilizing OpenSocial from day one. In a conversation earlier this evening with Jim Benedetto, SVP Technology at MySpace, it was noted that MySpace’s platform will enable standard JavaScript and HTML, versus the somewhat proprietary (though not especially complex) FBML format used by Facebook.
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REST API: This will allow for quicker communication between MySpace data and a third-party site. As an example, Benedetto says this would allow you to do something like dynamically pull in your movie recommendations from a site like Flixster and interface those with MySpace user data.
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Assuming there is a rush by everyone in the widget and application economy to build an application for MySpace in time for next month’s public launch, the MySpace Developer Platform could also be a huge boon for OpenSocial, since all apps built for it will eventually be portable to Bebo, hi5, LinkedIn, and the dozens of other social networks that have aligned with Google.
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However, user engagement will be another story, with growing reports of social networking fatigue including declining usage of some applications on Facebook. At least from what Benedetto has told me it sounds like MySpace’s platform will remain very focused on widgets that utilize member data, which should play well to the social network’s existing strengths.
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