The Long Tail
Popularity Report
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Rank
URL Tag Cloud
- longtail
- , blog
- , web2.0
- , economics
- , technology
- , media
- , innovation
- , Long
- , media
- , thelongtail
- , Strategic
- , chris
- , culture
- , PODcasting
Bookmark History
Saved by 57 people (-23 private), first by anonymouse user on 2006-03-02
- Ammccc on 2009-10-04 - Tags no_tag
- Stemwarestore on 2009-05-01 - Tags blog , blogs , business , economics , internet , longtail , marketing , media , technology , web , web2.0
- Chenelson on 2009-03-18 - Tags longtail , blog , business , economics , marketing , web2.0
- Atencion on 2009-01-18 - Tags no_tag
- Nextdoor on 2008-06-24 - Tags no_tag
Public Sticky notes
All media is getting Long Tailed at breathtaking speed these days.
Highlighted by frogpond
The Long Tail is the yellow part of the sales chart at left, which shows a standard demand curve that could apply to any industry, from entertainment to services. The vertical axis is sales, the horizontal is products. The red part of the curve is the "hits", which have dominated our commercial decisions to date. The yellow part is the non-hits, or niches, which I argue in the article will prove equally important in the future now that technology has provided efficient ways to give consumers access to them.
The two big points of the Long Tail theory are these: 1) The yellow part potentially extends forever to the right; 2) The area under that line--the market it represents--may become as big as the hits at the left.
Highlighted by ironick
Public Comment