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Lobdell's OC: 42 things I know

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Saved by 3 people (-1 private), first by anonymouse user on 2008-08-04


Public Sticky notes

the business model for newspapers is broken.

Highlighted by lampertina

The idea that your daily news is collected, written, edited, paginated, printed on dead trees, put in a series of trucks and cars and delivered on your driveway — at least 12 hours stale — is anachronistic in 2008.

Highlighted by lampertina

Entrepreneurs — for example, Kevin Rose at Digg — have developed news sites in just a few years that have drawn far more readers than the Los Angeles Times. Digg doesn't feature original content, but The Times (and other newspapers) could have added a Digg element to its site.

Highlighted by lampertina

First, the editorial department. We operated as though we had a monopoly on truth and great journalism for far too long. We didn't listen to our critics and sometimes our readers. That cost us.

Highlighted by lampertina

  • The Times could extend its lifespan significantly with some innovative leadership in sales.
  • If I were publisher (a job I wouldn't take, thank you), I’d explore a partnership with Google or, more realistically, Yahoo or another proven Internet company that would combine news gathering and advertising forces.

    • Highlighted by lampertina

    If I were publisher, I'd have a clear mission statement for The Times' editorial department (if you ask 100 journalists at The Times about their mission, you'd likely get 100 different answers).

    Highlighted by lampertina

    I’d take the very talented journalists I had and develop a SERIES of websites that provided the best information for that beat/subject matter. The Web is all about niches. The Times, for instance, could have the premiere sites for every professional and college sports team in Southern California. It could be THE place to turn to for news on City Hall, Los Angeles Unified School District, and Los Angeles Police Department. Not to mention Southern California environmental issues, LAX and the coast.

    Highlighted by lampertina

    You could combine all these different blogs/websites under the www.latimes.com banner, but make it simple for readers to navigate to the sites they want to become attached/devoted to.

    Highlighted by lampertina