Promotion of prescription drugs to consumers.
Popularity Report
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Saved by 1 people (0 private), first by anonymouse user on 2007-03-21
- Jmresearch on 2007-03-21 - Tags advertising , pharmaceutical , stats
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Annual spending on direct-to-consumer advertising for prescription drugs tripled between 1996 and 2000, when it reached nearly $2.5 billion.
> Despite this increase, such advertising accounts for only 15 percent of the money spent on drug promotion and is highly concentrated on a subgroup of products.
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