Integrated Marketing Communications: online leads the way , 7...
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Saved by 1 people (0 private), first by anonymouse user on 2009-03-21
- Debranding on 2009-03-21 - Tags branding , marketing
Public Sticky notes
Shimp (2000) defines IMC as ‘An organisation’s unified, coordinated effort to promote a brand concept through the use of multiple communication tools that ’speak with a single voice’.
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