Global ad spend climbs up and the industry holds steady , 77Lab
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Saved by 1 people (0 private), first by anonymouse user on 2009-03-21
- Debranding on 2009-03-21 - Tags werbung , online , budget , business
Public Sticky notes
To close on positive note, Michele Strazzera Deputy Managing Director of Global AdView tells us that “there is fairly strong evidence showing that companies which increase their ad spend in a financial downturn experience exponential increases in their ROI.”
Taking this fact into consideration, it’d be interesting to see Q1 results on the ad industry after the full effects of the financial crisis.
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