Fred Turner, "From Counterculture to Cyberculture: Stewart Br...

This gendered model of readership is deliberate. As Turner notes, the "new elite" that the Catalog assembled as its readership had very specific characteristics: "It would be masculine, entrepreneurial, well-educated, and white. It would celebrate systems theory and the power of technology to foster social change. And it would turn away from questions of gender, race and class, and toward a rhetoric of individual and small-group empowerment."

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