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Blogging Practices: An Analytical Framework

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This article proposes a general model to analyze and compare different uses of the blog format. Based on ideas from sociological structuration theory, as well as on existing blog research, it argues that individual usage episodes are framed by three structural dimensions of rules, relations, and code, which in turn are constantly (re)produced in social action. As a result, "communities of blogging practices" emerge—that is, groups of people who share certain routines and expectations about the use of blogs as a tool for information, identity, and relationship management. This analytical framework can be the basis for systematic comparative and longitudinal studies that will further understanding of similarities and differences in blogging practices.

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a new genre

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the majority of blogs are of the personal journal type, which deals with the bloggers' personal experiences and reflections; within this group, female and teenage bloggers are in the majority.

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) or as part of internal or external organizational communication through "corporate blogs" (Charman, 2006; Efimova & Grudin, 2007; Kaiser, Müller-Seitz, Pereira, & Pina, 2007; Kelleher & Miller, 2006).

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Given these differences, this article claims that we can speak about "the blog" only in a very general sense.

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analytical model of blogging practices

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this approach leads to the idea of blogging practices, which in the most general sense consist of individual episodes in which a blogger uses specific software to attain specific communicative goals.

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