Healthcare 2.0? - Innoblog

transform a broken industry by putting health care back into the hands of the consumer.

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The main site will be free and ad supported

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For under $100 a year, subscribers will be able to access customer service agents to help unsnarl health insurance claims, get doctor and treatment recommendations from healthcare consultants, and store and manage electronic medical records online (these premium services will be offered free for one year in an initial promotion)

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When you’re sick…the last thing you need is another healthcare hassle.

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this service will not be competing against free online information, but rather against the frustrating experience of attempting to self-manage labyrinthine records, infuriating customer service calls to insurance companies, and devastatingly important treatment decisions

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