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Creating Passionate Users: Face-to-Face Trumps Twitter, Blogs...

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Saved by 19 people (-3 private), first by anonymouse user on 2007-03-16


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on 2007-03-16 by mitten

Interesting thoughts on why we still go to face-to-face conferences.  The author asserts: for inspiration.

Public Sticky notes

The point is, face-to-face still matters. And in fact all our globally-connecting-social-networking tools are making face-to-face more, not less desirable. Thanks to the tools y'all are building, we now have more far-flung friends--including people we've never met f2f--than ever before. We now have more people we want to connect with in the human world, often after years of electronic-only contact.

Highlighted by tellio

One theory is that it has something to do with smell.

Highlighted by tellio

For me, the single biggest reason to attend an event like SXSW is the feeling of motivation and--as David Seah so aptly put it -- "Rededication".

Highlighted by tellio

SXSW Interactive had more attendees than ever before. A lot more. But here's the confusing part: the people attending are the same people who create and evangelize the tools that make attending totally unnecessary. I started my keynote by asking if anyone was live-blogging. Hands shot up across the room. Someone yelled "Twitter!" The whole thing was recorded on video and audio. So... if nobody > needed > to be there, > why were they > ? >

Highlighted by tellio

So... if nobody needed to be there, why were they?

Highlighted by eyalnow

The point is, face-to-face still matters. And in fact all our globally-connecting-social-networking tools are making face-to-face more, not less desirable. Thanks to the tools y'all are building, we now have more far-flung friends--including people we've never met f2f--than ever before. We now have more people we want to connect with in the human world, often after years of electronic-only contact.

Highlighted by eyalnow

The most underrated benefit of the face-to-face effect of conferences is INSPIRATION.

Highlighted by eyalnow

Everyone comes out re-energized. And you don't need to go to SXSW to get that benefit! Simply attending any live event--from the three-person lunch meetup to the 100-person local user group can give you the most positive effect of being at an event like SXSW.

Highlighted by eyalnow

In my talk, I mentioned two implications of the importance of face-to-face:

1) We should encourage our (human) users to get together in the offline world.
2) We should add more human-ness to the interactions in our software.

Highlighted by eyalnow

Get your users to meet other users in the real world!

Highlighted by eyalnow

Bottom line: Face-to-Face matters, and the more people we meet online, the more people we now want to connect with offline. Perhaps one day in the future, the technology will finally catch up with real-life and we'll get the same brain/health benefits from a non-real-world experience. Personally, I hope not. I'd rather see technology that lets us come together in the real world as cheaply and easily as possible, despite wide geographic distances.

Highlighted by eyalnow

And I even listened to your keynote because the link was sent through Twitter.

Yes, it's not a substitiute for human contact. Nothing is. But it's nice to have technology that let's us feel close even when we can't be physically.

Posted by: David Armano | Mar 15, 2007

Highlighted by eyalnow

Face-to-Face Trumps Twitter, Blogs, Podcasts, Video...

Highlighted by maartencannaerts

Face-to-Face Trumps Twitter, Blogs, Podcasts, Video...

Highlighted by maartencannaerts