The Power of Passive Campaigning - Stanley Fish Blog - NYTime...

When did the Democrats smarten up? When did they learn how to outdo the Republicans at their own game?

The answer is that they didn’t. They decided — or rather Obama decided — to play another game, one we haven’t seen for a while, and it’s a question as to whether we’ve ever seen it. The name of this game is straightforward campaigning, or rather straightforward non-campaigning.

We saw it in the 10 days when the activity around the mounting economic crisis was at its height. Henry Paulson alternated between scaring members of Congress and scaring the public. Nancy Pelosi alternated between playing the responsible Congressional statesperson and playing the partisan attack dog. Media commentators went from one hysterical prediction to another. John McCain went from saying there’s nothing to worry about to saying there’s everything to worry about to saying that he would fix everything by suspending his campaign to saying that he was not suspending his campaign and that he would debate after all.

And Barack Obama? He didn’t do much and he said less (O.K., he did say some reassuring, optimistic things), and his poll numbers went up.

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Weeks later, the pattern continues, but in an even more intense form. The McCain campaign huffs and puffs and jumps from charge to charge: Obama consorts with terrorists; he’s a socialist; he’s a communist; he is un-American; he’s not one of us; he’s a celebrity; he’s going to take your money and give it to people who never did a day’s work; he’s going to sell out Israel; he’ll cozy up to foreign dictators; he’s measuring the drapes.

In response, Obama explains his tax policy for the umpteenth time, points out that capitalists like Warren Buffet support him, details his relationship with Bill Ayers, lists those he consults with, observes that Senator McCain, by his own boast, voted with President George W. Bush 90 percent of the time, and calls for change.

What he (or his campaign) doesn’t do is bring up the Keating Five, or make veiled references to McCain’s treatment of his first wife, or make fun of Sarah Palin (she doesn’t need any help), or disparage his opponent’s experience, or hint at the disabilities of age. He just stands there looking languid (George Will called him the Fred Astaire of politics), always smiling and never raising his voice.

Meanwhile, McCain’s surrogates get red in the face on TV when they try to explain away the latest jaw-dropping thing Sarah Palin has said, or proclaim that anything can happen in seven days, or respond to ever more discouraging poll numbers by saying (how’s this for a weak cliché) that the only poll that counts is the poll on election day. (I know things are bad when my wife, a staunch Democrat, feels sorry for them.)

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