Netzökonom : Google CEO Eric Schmidt: "The next big wave in a...
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Saved by 8 people (-3 private), first by anonymouse user on 2008-05-27
- Bjoern on 2009-04-02 - Tags furl , Bookmarks , Medien , internet , ifp , UMC , google , mobile , advertising , web2.0 , interview , trends , delicious
- Benjamin on 2008-08-13 - Tags web2.0
- Flokane on 2008-08-10 - Tags interview , google , zweinull , web2.0 , business , werbung , advertising , zukunft , nlog
- Soenke on 2008-06-12 - Tags google , interview , mobile , internet , web2.0
- Lynetter on 2008-06-04 - Tags google
Public Sticky notes
The most obvious large space of advertising is the mobile internet. Every German has a mobile phone. Just take the success of the iPhone: It has the first really powerful web browser on a mobile device - and many more are still coming. Nokia has one coming, Blackberry has one and Motorola has one. They are all supposed to be released this year. By these products, the advertising gets more targeted because phones are personal. So targeted ads are possible. And that means the value of the ads will grow. The next big wave in advertising is the mobile internet. ...
FAZ: Can mobile business be larger than the PC-Web?
Eric Schmidt: Yes, mobile will be a larger business than the PC-Web. But it will take a few years.
Highlighted by piggex
The most obvious large space of advertising is the mobile internet. Every German has a mobile phone. Just take the success of the iPhone: It has the first really powerful web browser on a mobile device - and many more are still coming. Nokia has one coming, Blackberry has one and Motorola has one. They are all supposed to be released this year. By these products, the advertising gets more targeted because phones are personal. So targeted ads are possible. And that means the value of the ads will grow. The next big wave in advertising is the mobile internet. ...
FAZ: Can mobile business be larger than the PC-Web?
Eric Schmidt: Yes, mobile will be a larger business than the PC-Web. But it will take a few years.
Highlighted by piggex
Eric Schmidt: The web 2.0 architecture is not necessarily a revenue opportunity. This is not where the money is.
Highlighted by benjamin
When you are in social network, it is not likely that you´ll buy a washing machine.
Highlighted by benjamin
We and others are working on social advertising products.
Highlighted by benjamin
The advertising has to be more entertaining, more interesting, more immersive compared to what we have today.
Highlighted by benjamin
No, we will see some big and many specialty networks which are no different from the communities of interests that exist in society.
Highlighted by benjamin
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