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EyeforTravel - Social Media in Travel 2008: User-Generated Co...

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Saved by 1 people (0 private), first by anonymouse user on 2008-05-07


Public Sticky notes

What mix of Web 2.0 initiatives best suits your business?

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common pitfalls and misguided investments

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what fundamental business rules do you need to obey

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Is your money better spent on UGC?

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What are the limitations of social networking sites for the travel industry?

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User-generated content sites, like TripAdvisor, are now moving into social networking, will other travel-specific UGC sites follow suit?

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on 2008-05-07 by yan2506

This is it! Mix UGC to Social Networking

How can travel suppliers and intermediaries partner with social networking sites?

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How can UGC help you create a dialogue with your customers and provide you with a platform for communication?

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whilst still maintaining an aspirational quality

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customer segmentation play in developing a UGC strategy

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How can you reward customers and create incentives for them to return to your site and contribute content?

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What do users get back

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on 2008-05-07 by yan2506

Peer recognition, incentives to be provided

giving your customers the opportunity to influence your site

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personal element back into sharing travel experiences

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user-generated content is evolving into friend-generated content:

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marketing mix

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First Mover Advantage

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I create my own social network or partner with one

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Why should I invest in social media now, and what are the opportunities for the future?

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on 2008-05-07 by yan2506

first mover advantage

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