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Generation Y

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those children born between 1985–1995.[1] The scope of the term has changed greatly since then, to include, in many cases, anyone born as early as 1976 and late as 2000. There is still no precise definition of years, some theorists also place a cusp generation MTV generation between X and Y, 1975–1985.

Use of the term Generation Y (often shortened to Gen Y or Ygen or Gyen) to describe any cohort of individuals is controversial for a variety of reasons. "Generation Y" alludes to a succession from "Generation X"

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The terms Millennials and Internet generation ("iGen") are attempts to give the Gen Y cohort more independent names that are tied with key events and cultural trends that are strongly associated with the generation.

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Generation Y & technology

In their recent book, Reynol Junco and Jeanna Mastrodicasa (2007) [21] found that in a survey of 7,705 college students in the US:

  • 97% own a computer
  • 94% own a cell phone
  • 76% use Instant Messaging.
  • 15% of IM users are logged on 24 hours a day/7 days a week
  • 34% use websites as their primary source of news
  • 28% author a blog and 44% read blogs
  • 49% download music using peer-to-peer file sharing
  • 75% of college students have a Facebook account [22]
  • 60% own some type of portable music and/or video device such as an iPod.

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one of the most significant changes in the workplace that will affect the way Generation Y approaches work is job security.

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“Gen Y at Work,”

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more pronounced generational gaps in communications styles and job expectations in the workplace.

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25 percent) say they have a different frame of reference, especially in terms of pop culture.

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Gen Y workers communicate more through technology than in person

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87 percent of all hiring managers and HR professionals say some or most Gen Y workers feel more entitled in terms of compensation, benefits and career advancement than older generations.

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expect to be paid more

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flexible work schedules

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promoted within a year

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more vacation or personal time

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access to state-of-the-art technology

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Gen Y workers have a more difficult time taking direction or responding to authority than other generations of workers.

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More flexible work schedules (57 percent);
— More recognition programs (33 percent);
— More access to state-of-the-art technology (26 percent);
— Increased salaries and bonuses (26 percent);
— More ongoing education programs (24 percent);
— Paying for cell phones, blackberries, etc. (20 percent);
— More telecommuting options (18 percent);
— More vacation time (11 percent).

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getting rich

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being famous.

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