Crossing the Chasm - Wikipedia, the free encyclopedia
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Saved by 12 people (-2 private), first by anonymouse user on 2006-07-31
- Dominiquejan on 2009-12-03 - Tags chasm , technologie , Marketing , gymnase , Cylce_de_vie
- Keulenae on 2009-06-20 - Tags no_tag
- Taitran on 2009-05-08 - Tags no_tag
- Fogleman on 2009-02-06 - Tags no_tag
- Ramontayag on 2008-11-06 - Tags business , book , good , recommended , best , jason , crossing , chasm
Public Sticky notes
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, Faculty Director of Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later".[1] . The book's success has led to a series of follow-up books and a consulting company, The Chasm Group.
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In Crossing the Chasm, Moore begins with the diffusion of innovations theory from Everett Rogers, and argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists).
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However, Moore's theories are only applicable for disruptive or discontinuous innovations. Adoption of continuous innovations (that do not force a significant change of behavior by the customer) are still best described by the original Technology adoption lifecycle.
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nnovators, early adopters, early majority, late majority and laggards.
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