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What Designers Can Learn From Facebook’s Beacon: the collisio...

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He predicts that the more people that are one Facebook, the more confusing it is. Your “creepy coworkers,” your boss, and your friends you met at Burning Man are all in the same “place,” making it confusing, embarrassing and difficult for everyone.

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Facebook’s Beacon didn’t work because it forces people to use multiple fronts AT THE SAME TIME.

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Facebook’s Beacon forces its users to combine multiple selves.

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Facebook has done the same thing by forcing its users to expose their selves to different fronts simultaneously. It is embarrassing, even shameful.

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