Why is "Why?" still the most under appreciated question? : Co...
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but until you answer the question of why (and gain organizational agreement to
that answer!!) you can’t answer the ROI question with any specifics.
Highlighted by filibertoselvas
on 2008-11-09 by filibertoselvas
Important point by Sean O'Driscoll.. the ROI question (or even how to measure it) can't be answered till you have answered the "Why?" question
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