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iPlayer Usage Effect - A Bandwidth Explosion | Community Site...

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Saved by 3 people (1 private), first by anonymouse user on 2008-04-02


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On no! Your customers want to actually *use* the internet as opposed to paying through the nose for a connection that spends 99% of its time idle.

Well bloody tough. It’s been a long time coming and it’s a bit late to start acting suprised. Buy some more infrastructure or be hnoest about what you can provide. Greedy ********s..
(expletive edited)

Highlighted by mikeem

We classify iPlayer as streaming

Highlighted by alexstreet

We’ll cover off some more stats below but the summary is that more people are streaming and streaming more.

Highlighted by alexstreet

Previous posts we’ve made have focussed on changing usage habits and new applications such as the aforementioned iPlayer.

Highlighted by alexstreet

This post is kind of about putting those together and looking at the effect that new applications are having on usage and where this is leading us.

Highlighted by alexstreet

mean usage is on the way up

Highlighted by alexstreet

in particular the type of usage is streaming and it’s being used more in an evening.

Highlighted by alexstreet

mean usage per customer over the past few months is as follows:

June 2007 6.40GB
July 2007 6.54GB
August 2007 6.46GB
September 2007 6.35GB
October 2007 6.61GB
November 2007 6.55GB
December 2007 6.42GB
January 2008 6.74GB

Highlighted by alexstreet

BBC launched the iPlayer on Christmas day

Highlighted by alexstreet

graph shows mean streaming usage (download only) across the past 3 months (1st November to 31st January) in MB per hour per customer for 5 hours of the day (each line represents a particular hour).

Highlighted by alexstreet

average customers that were using streaming used around 2 - 2.5MB per hour but by the end of January that had increased to 3 - 4MB

Highlighted by alexstreet

Ian’s spoken earlier about future developments in set top boxes and particularly of relevance here are the boxes (and TVs themselves) that can combine streaming over the Internet along with Freeview, etc. At the moment the majority of this growth in traffic will be down to iPlayer (with some 4OD, Sky Anytime and Joost thrown in) and likely most people will be watching it on their PCs. We can only imagine what the growth will be like when that majority shifts from the PC to the TV.

Highlighted by alexstreet