Does Your Home Page Engage Customers?
Popularity Report
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Saved by 1 people (0 private), first by anonymouse user on 2006-10-10
- Dgleal on 2006-10-10 - Tags benefits , homepage , organization , personality , selling
Public Sticky notes
Your prospects don't really care about you. Your customers don't even care about your product or service. The only thing your customers care about is what your product or service can do for them.
Highlighted by dgleal
It's absolutely essential that your site has:
- Clear and compelling copy
- Copy that speaks about benefits, not features
- Copy that speaks the language of your visitor, not that of your tech department or your marketing department
Highlighted by dgleal
According to the renowned psychologist Carl Jung, there are eight personality "archetypes." For sales and marketing purposes, these are usually condensed into four: assertive/driver, amiable, analytical, and expressive/humanistic.
Highlighted by dgleal
Benefits? Talk about how your product or service will make your visitors' jobs easier, their lives happier, and so on.
> Speak to why they're really on your site in the first place.
Highlighted by dgleal
Public Comment