Brave New World: Our 2009 Predictions
Popularity Report
 |
|||
|
|||
|
|||
|
|||
|
|||
|
Rank
Bookmark History
Public Sticky notes
7. Editorial / Production Content Development
We envisage that more and more publishers will review their antiquated development process and realise the opportunity benefits to be taken from digitising this. The key to success will be down to the implementation approach and managing the change programme. The old adage, ‘if a customer service clerk doesn’t like the system, you sack the clerk, but if and editor doesn’t like the system you sack the system,’ will still apply. Another important opportunity will be to pull the publishing business (content, context and rights) under one single digital process.
We envisage that more and more publishers will review their antiquated development process and realise the opportunity benefits to be taken from digitising this. The key to success will be down to the implementation approach and managing the change programme. The old adage, ‘if a customer service clerk doesn’t like the system, you sack the clerk, but if and editor doesn’t like the system you sack the system,’ will still apply. Another important opportunity will be to pull the publishing business (content, context and rights) under one single digital process.
Highlighted by hyamshart
Public Comment