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Facebook’s Brilliant but Evil design - Bokardo

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Saved by 13 people (0 private), first by anonymouse user on 2007-11-18


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You are now suspicious of the gesture…and my reward might actually be a penalty…your opinion of me will most likely deteriorate.

Highlighted by boohayomega1

They’ve pinpointed the motivations of users at each step, and designed the screens in such a way as to make the default action the seemingly best one. They technically give you the option to get out of it, but they have designed the system in such a way to make it much easier to simply let it happen

Highlighted by boohayomega1

Take the case of a New York Times article recommendation. If I send a link of a NYTimes article to you as a friend, my only motivation is social…intrinsic…and it’s probably a small one at that. I saw this article and I thought you might like it. My reward might be a small up-tick in your opinion of me.

But if I’m getting paid money to give you that recommendation, then my motivation is in part economic, and that changes everything. You are now suspicious of the gesture…and my reward might actually be a penalty…your opinion of me will most likely deteriorate.

When friends deal with friends, money often makes no sense.

Highlighted by jrowlands

In Chapter 4 of The Wealth of Networks, Yochai Benkler discusses a similar distinction between “extrinsic” motivations and “intrinsic” motivations. Extrinsic motivations come from the marketplace, and involve money. They are appropriate in some situations and not others. Intrinsic motivations come from within, such as pleasure or personal satisfaction. They are also appropriate in some situations and not others.

Highlighted by ludigertruda