Zoho Blogs » Why we cooperate with Google

By embracing the Google suite, do we risk getting marginalized? If we fail to innovate and provide extra value to customers, we will be marginalized regardless of whether we support the Google suite or not. That explains in a nutshell why we choose to cooperate with Google. It is a huge win for customers, and it keeps us focused on what we need to do to provide extra value.

I have always believed sports analogies get taken too far in business. Google Apps doesn’t have to lose if we have to win. That summarizes our philosophy and world-view.

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