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Battelle talked about the success of Federated’s partnership with Dell on Facebook’s Graffiti Wall application in January, where there was a contest which let users illustrate what “green” meant to them. The effort was created to support Dell’s ReGeneration initiative, but it may be difficult to think of it as a campaign — as long as a campaign is defined as an outbound series of marketing messages, delivered on a set schedule, centered around a central product and theme.

There are a lot of impressive stats here: 1.1 million people voted on their favorite illustration, 7,300 people entered a submission, the contest has almost 1,300 friends, and there are currently 209 comments to the post at ReGeneration.org announcing the winners. Clearly, Dell’s ReGeneration effort supports Battelle’s contention that social media may finally make online advertising much more interesting to users than the ongoing crop of forgettable banner campaigns.

Highlighted by peter_mccarthy

Battelle talked about the success of Federated’s partnership with Dell on Facebook’s Graffiti Wall application in January, where there was a contest which let users illustrate what “green” meant to them. The effort was created to support Dell’s ReGeneration initiative, but it may be difficult to think of it as a campaign — as long as a campaign is defined as an outbound series of marketing messages, delivered on a set schedule, centered around a central product and theme.

There are a lot of impressive stats here: 1.1 million people voted on their favorite illustration, 7,300 people entered a submission, the contest has almost 1,300 friends, and there are currently 209 comments to the post at ReGeneration.org announcing the winners. Clearly, Dell’s ReGeneration effort supports Battelle’s contention that social media may finally make online advertising much more interesting to users than the ongoing crop of forgettable banner campaigns.

Highlighted by pgillin

There’s something so highly personal about my Facebook page that I don’t particularly like it when that same ad for hair loss cream shows up in what I’ve come to think of as my personal space.

Highlighted by jbronstein