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How to Write an Elevator Pitch

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Saved by 6 people (0 private), first by anonymouse user on 2009-04-01


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What's an elevator pitch?

An elevator pitch is a brief e-mail summary of your business. Or a short story that you can tell in the course of a elevator ride

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Typically, you ask someone whom the investor trusts to pass along your elevator pitch with a thumbs-up.

And if you don't have an introduction, an amazing elevator pitch is critical to a successful cold e-mail.

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Your elevator pitch is more important than a business plan or executive summary

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[A useful subject line!]

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[Reiterating the social proof of the introducer.]

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[What's the high concept pitch? What does the product help the customer do? Who is the customer?]

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[What's the metaphor?]

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[Link to the product, screencast, or screenshots.]

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[What's the big problem or opportunity?]

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[Traction.]

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[More traction and social proof.]

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[Team's past successes.]

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[Why are you interested in this investor?]

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[Call to action and subtle scarcity.]

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Notice the email uses good grammar, punctuation, and capitalization, as well as short paragraphs and sentences.

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Your e-mail should be no longer than this example, which is already too long. Challenge yourself to keep the pitch under 100 words. And keep the product description brief -- this pitch describes the product in one paragraph with 29 words.

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