a shel of my former self: Comments

When companies lay off employees, the work they performed doesn’t magically evaporate. Those left behind are expected to take up the slack. The stomach-turning phrase usually associated with assuming the work of your now-unemployed colleagues is “do more with less.”

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Adopting social media can actually make it easier to do more with less. If you take a strategic approach, you can reallocate to social media some of the work you have been doing using less efficient tools and channels.

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new technologies will succeed only if they can do one of three things: solve a problem, improve a process, or let you do something you’ve never dreamed possible before the technology was introduced.

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Setting up a listening post using social media tools (with RSS serving as the infrastructure)

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I tweeted the question and got a dozen positive answers in less than a minute, which I was able to report back to my client.

It gets even better than that. You can put out questions on LinkedIn, which nearly always produces quality answers. And you can check the profile of those who reply in order to assess their qualifications before using their replies. Mahalo offers a similar feature that enables you to offer a monetary “tip” to the best answers, which could motivate the best resource to provide a detailed answer.

Inserting a poll into blog post can be a quick-and-dirty way to get information, while setting up an RSS-based listening post and conducting tag searches of blog search engines can reveal what others have already written about the subject.

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GM Vice Chairman Bob Lutz has noted that the comments car enthusiasts leave to his Fastlane blog have proven to be the best intelligence he’s seen in his decades in the auto industry

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To resolve this problem, she moved the text to a wiki, provided password access to the 20 reviewers, then sent them each an email notifying them of the document’s availability and giving them two weeks to have at it before she sent the finished document to the CEO for final input.

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