Technology for the Nonprofit and Philanthropic Sector ::
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Saved by 2 people (0 private), first by anonymouse user on 2006-08-03
- Anonymous on 2006-08-03 - Tags ideaa , usuability , webdesign
- Jdmarch on 2005-01-23 - Tags website-design , computer , delicious
Public Sticky notes
One of the most useful realizations that I derived from reading Philip's book (and also attending one of his web design workshops) boils down to something like this:
The vast majority of first-time visitors to your organization's web site will be looking for either 1) how to contact you offline or 2) an immediate answer to a very specific question, or both. If the information they're seeking is not on your web site's home page (or if it's not completely obvious where they need to click to find the information) then your web site is failing to nurture your relationships with current and potential stakeholders.
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