How Viacom can sink the pirates

is it really fair to ask the service providers to beat piracy on behalf of the content producers, when the networks and studios already have much better tools at their disposal?

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Matt Mason, in his book The Pirate's Dilemma (look for our review next week), shows how a culture of piracy tends to grow up whenever and wherever a human need meets draconian restrictions

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Piracy is just another business model, and the pirates will lose and go away when you come up with a better model (or they will become legitimate players themselves).

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Make sure the videos are of high quality, preferably in high-def and surround sound. Don't skimp on the extras: if anything, there should be exclusive content online only, not the other way around. Remember, you're creating a new distribution channel, and need to promote it. There's the quality play.

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Media companies think they're moving as fast as possible, but consumers are impatient creatures, and have moved even faster.

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