Disney wants your child online: MMOs for tweens (and below): ...

MMORPG

Highlighted by mmkrill

"We don't expect everyone to pay," we're told. "They're valuable to us if they're playing: they love the franchise, they're living in the world. It's good for the Disney company to keep this brand on the radar."

Highlighted by mmkrill

This includes a software system as well as human monitors that look for bad behavior, filter out inappropriate language in our chat systems before it can be seen by others, and prevent children from inadvertently exchanging personal information that could allow them to be identified in the real world, such as name, address, phone numbers, etc. When we find people breaking our rules, we apply levels of progressive discipline."

Highlighted by mmkrill

We also have alcohol references and violence. It turns out that still falls under E10+."

Highlighted by mmkrill

So you can steal, cheat, just no shooting... we're still Disney; we wanted this to be a mass property."

Highlighted by mmkrill