Repeat Ad Nauseam: TV Spots Risk Driving Consumers Away - Adv...
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Saved by 2 people (0 private), first by anonymouse user on 2008-12-01
- Pgillin on 2008-12-08 - Tags daily_reading , advertising
- Nalperstein on 2008-12-01 - Tags advertising , nauseam , ad irritation
Public Sticky notes
Exhibit A: the creation of a Facebook group -- 8,979 people strong -- organized to stop the Toyota ad from playing ("There have been worse commercials, and there have been commercials that were played this often; but never before has a commercial this bad been aired so much," reads the group's description).
Highlighted by nalperstein
More than 26% of TV households will have DVRs by the end of 2008, according to Interpublic Group's Magna -- that's nearly one-third of potential customers for a cellphone, credit card or can of soup
Highlighted by pgillin
While it takes only three ads to cause wear-out in print -- about the same as it did 10 to 15 years ago -- a TV ad these days can reach the same point after only eight showings, down from 15 to 20 during the same time period.
Highlighted by pgillin
"With the fragmentation of the marketplace, advertising on a top top-10 show brings you about half the audience it did 10 years ago," said Nissan's Mr. Marx.
Highlighted by pgillin
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