Why Digital Marketing Needs a Reboot - Advertising Age - Digi...

Tradigital, in my opinion, means using traditional marketing methods in the digital space. For example, creating an advertising campaign and "extending it digitally" usually ends up as a checklist. Micro-site? Check. Online banners? Check. Social media? Check. Mobile? Check.

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Little did we know that the real action happens in the comments. Have we thought about talking back to people, or are we really just interested in telling our stories?

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How clever was the idea? How good was the storytelling? These are all hallmarks of creativity, but I also see creativity as solving business problems.

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Digital marketing doesn't need more tradigital creativity -- it needs more creative problem solving.

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