YouTube Adds Full-Length CBS Content - Advertising Age - Digital
Popularity Report
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Saved by 1 people (0 private), first by anonymouse user on 2008-10-10
- Martinalcrudo on 2008-10-10 - Tags no_tag
Public Sticky notes
CBS will sell the ads and YouTube will get a cut of the revenue,
Highlighted by martinalcrudo
CBS's video distribution strategy, including this new one with YouTube, has been one of syndication -- doing deals with many sites but using technology that allows it to serve advertising to those sites. Under the strategy, about half of its web-streaming traffic comes through its distribution partners asopposed to its own site, CBS.com. CBS didn't partner with NBC and Fox on Hulu because it doesn't want to give up 30% of the revenue it would have generated, as per Hulu's required split; CBS instead has done some 80%-20% revenue-share deals with its partners.
Highlighted by martinalcrudo
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