GM Roars Forward Into Digital Ad Channels - Advertising Age -...
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Saved by 5 people (0 private), first by anonymouse user on 2008-03-18
- Pgillin on 2008-03-23 - Tags advertising , daily_reading
- Smacbuck on 2008-03-21 - Tags no_tag
- Somecallmetim on 2008-03-18 - Tags gm
- Airesearch on 2008-03-18 - Tags no_tag
- Djhendrickson on 2008-03-17 - Tags Golf , biz
Public Sticky notes
But Mr. Taylor, who was previously exec VP-group client leader at sibling
Starcom USA, Chicago, has been tasked not just with leading the agency's efforts
on behalf of GM, but also with reintegrating Planworks into Starcom MediaVest
Group.
Highlighted by somecallmetim
But a pattern is developing among automakers whereby TV and print are deployed
for launches in order to raise awareness, while more of the continuous branding
and sales activity shifts online -- as automakers and many of their dealers
accept that the purchase process increasingly begins, and sometimes even
effectively ends, on the internet.
Highlighted by somecallmetim
Public Comment