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Make a Case for Your Brand - Advertising Age - CMO Strategy
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Saved by 1 people (0 private), first by anonymouse user on 2007-11-27
Racerveza
on 2007-11-27
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branding
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marketing
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brands can and should be considered as corporate risk-control mechanisms and not just bundles of meaning that distinguish products and companies in consumers' minds
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Strong brands reduce the financial risks consumers face in making wrong decisions.
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