Garfield: 'Chaos Scenario' Has Arrived for Media, Marketing -...
Popularity Report
 |
|||
|
|||
|
|||
|
|||
|
|||
|
Rank
URL Tag Cloud
Bookmark History
Saved by 7 people (-1 private), first by anonymouse user on 2009-03-23
- Ragegirrl on 2009-04-07 - Tags web2.0 , advertising , marketing , internet , trends , future , economics , newspapers , economy , business , bobgarfield , delicious
- Deepdugger on 2009-03-24 - Tags advertising , blog , marketing
- Pgillin on 2009-03-24 - Tags no_tag
- Caligal72 on 2009-03-24 - Tags advertising , journalism , television , radio
- Ibbertelsen on 2009-03-23 - Tags marketing , advertising , endofmarketing , mediachange , 3000 , mdcm3000
Public Sticky notes
Future May Be Brighter, but It's Apocalypse Now
Highlighted by pgillin
Bernstein Research predicts a 20% to 30% drop in 2009 TV station ad revenue.
Highlighted by pgillin
According to Nielsen Media Research, in the last reporting period, CBS's prime-time audience was down 2.9%. ABC was down 9.7%, Fox was down 17.5% and NBC was down 14.3%
Highlighted by pgillin
Zucker keeps the lights on only because mass marketers, desperate for access to even the Incredible Shrinking Mass Audience, have continued to pay more and more for less and less.
Highlighted by pgillin
The average price of reaching 1,000 households with a 30-second spot in prime time, according to Media Dynamics, has jumped from $8.28 in 1986 to $22.65 in 2008 -- but effectively more like $32, because between 150 and 200 of those 1000 households use DVRs to skip past the ads.
Highlighted by pgillin
NBC: the cable channel.
Highlighted by pgillin
CBS, where fourth-quarter profit was down 54%, Les Moonves has publicly speculated about a similar move "five or 10 years away."
Highlighted by pgillin
"People are saying, 'All I need is broadband. I don't need video.'"
Highlighted by pgillin
"Today the average 14-year-old can create a global television network with applications that are built into her laptop. So from a very strict Econ 101 basis, you have the ability to create virtually unlimited supply against what has been historically relatively stable demand."
Highlighted by pgillin
Public Comment