Online Retailers Tightening Belts
Popularity Report
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Saved by 1 people (0 private), first by anonymouse user on 2008-11-13
- Pgillin on 2008-11-13 - Tags daily_reading , research , retail
Public Sticky notes
In a Shop.org holiday survey, 30% of online retail marketers said they were trimming marketing budgets, while 16% said they were reducing promotional spending.
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45% of retailers said their budgets for free-shipping promotions were either significantly or somewhat higher compared to last year.
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Forrester projects sales this holiday season will grow at the slowest rate ever, 12% vs. 21% a year ago.
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45% of online consumers plan to buy less overall this holiday due to uncertainty about the economy, up from 20% in 2007.
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A full 21% of consumers plan to shop primarily or entirely online this season, up from 19% last year. And 24% of total dollars spent this season are expected to be spent online, compared with 22% last year.
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