Advertising Age - Bob Garfield's Chaos Scenario 2.0
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Bookmark History
Saved by 6 people (0 private), first by anonymouse user on 2007-03-26
- Remarkk on 2007-05-23 - Tags advertising , change , cluetrain , media , newmedia , delicious
- Tellio on 2007-04-01 - Tags advertising , education , future , learning , network , systems
- Willbolton on 2007-03-26 - Tags advertising , branding , economics , internet , marketing , media , opinion
- Pbb_uk on 2007-03-26 - Tags media , life
- Fjurden on 2007-03-26 - Tags 250.221
Public Sticky notes
It's a world in which Canadian trees are left standing and broadcast towers aren't. It's a world in which consumer engagement occurs without consumer interruption, in which listening trumps dictating, in which the internet is a dollar store for movies and series, in which ad agencies are marginalized and Cannes is deserted in the third week of June. It is a world, to be specific, in which marketing -- and even branding -- are conducted without much reliance on the 30-second spot or glossy spread.
Highlighted by tacanderson
Procter & Gamble has been talking about this for 13 years. When Chairman-CEO A.G. Lafley says, "We need to reinvent the way we market to consumers," he doesn't mean, "We need to find a place to amass 30 million people at a time so we can tell them not to squeeze the Charmin." As his chief marketing officer, Jim Stengel, told the 4A's Media Conference this month, "What we really need is a mind-set shift, a mind-set shift that will make us relevant to today's consumers, a mind-set shift from 'telling and selling' to building relationships."
Highlighted by tellio
Public Comment
on 2007-03-26 by tacanderson
on 2007-04-01 by tellio