Advertising Age - Ad Age Agency Report 2006
Popularity Report
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Saved by 1 people (0 private), first by anonymouse user on 2007-03-21
- Jmresearch on 2007-03-21 - Tags advertising , industry , pharmaceutical , stats
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Marketing services -- identified as all forms of interactive, sales promotion and direct marketing in this report -- grew 11.3% to $7.66 billion in revenue in the U.S.; traditional advertising and its media component advanced to $12.02 billion, a 5.1% advance that was slightly stronger than last year.
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