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E-COMMERCE AND DEVELOPMENT REPORT 2002

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Saved by 1 people (0 private), first by anonymouse user on 2008-05-01


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Data portability. Users can store profiles of prod-
ucts, company addresses, information about
restaurants and hotels, banking details, payment
and credit card details, and security informa-
tion, and access these when needed for pur-
chases or for making contact, all from their
mobile handsets

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Most m-commerce is B2C where micro-pur-
chases are involved. Larger transactions continue to be
conducted using the usual e-commerce methods.

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A number of unique
advantages of m-commerce have been identified:
• Immediacy. Consumers are constantly moving,
working, commuting, travelling, socializing and
shopping. M-commerce lets them buy goods
and services as soon as the need arises.
• Connectivity. Users sharing a common location or
interest can be instantly connected via text mes-
saging and mobile chat capabilities. Advertisers
can use such access to promote products and
make special offers with the expectation that
subscribers will answer and listen to their mes-
sages.
• Localization. With the deployment of positioning
technologies, such as the global positioning sys-
tem (GPS), companies can know users’ where-
abouts and will be able to offer goods and serv-
ices specific to their location

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